Support Small Business

Make the Most of Small Business Saturday – Nov. 30

Owning a small business is one way many people achieve The American Dream – and add value to the place your company calls home. As a small business owner, you know that you can offer something special to your community, whether it’s the unique products and services you provide or the friendly atmosphere you create by getting to know all your customers by name.

This Thanksgiving weekend, you have the opportunity to showcase your business through Small Business Saturday. Held the Saturday after Thanksgiving each year, it’s a day when shoppers band together to support local companies by shopping at independently owned businesses. American Express began the Small Business Saturday tradition in 2010, and last year, 36 percent of independent retailers said Small Business Saturday was their most important shopping day; only 24 percent said Black Friday was the most important.

Want to get your business involved in Small Business Saturday? Whether you’re a business owner participating for the first time or a veteran of this young tradition, the following tips can help you make the most of your day:

  1. Prepare marketing materials. Visit the Shop Small website to create a personalized marketing campaign or download nonpersonalized marketing materials, including social media templates, printable signage and Shop Small logos. You can also order Shop Small bags and welcome mats to make an even bigger impression on your customers.
  2. Create a buzz. Join a neighborhood circle of small businesses to create a buzz for the big day. You can sign up via American Express at Open Forum, where you can either join and existing circle or create a new one.
  3. Use social media to your advantage. Twitter, a Premier Partner of Small Business Saturday, offers a free educational kit on how to use Twitter to promote your business. And, even if you already have a Facebook page, you can join the Small Business Saturday Facebook page and share some of their updates with your Facebook fans to spread the word. You can also sign up to let the National Federation of Independent Businesses (NFIB) promote your business on its Facebook and Twitter pages.
  4. Plan a special event. To really stand out, plan something special. Two days after Thanksgiving, people are still in a festive mood; plus, many will be shopping for the upcoming December holidays. So whether you decorate your store with balloons and hand out cupcakes, plan a storewide sale and give out holiday coupons or sponsor a special community event, take advantage of the day to make a lasting impression.
  5. Be prepared. Preparation is key with any celebration, so make your plans well ahead of time so you can start the day feeling calm and confident. And don’t forget to create a list where customers can sign up for your newsletters and special promotions!

Small Business Saturday is Nov. 30 this year. Make the most of the day to retain existing customers, gain new ones and maximize your returns.

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