Owning a small business is one way many people achieve The American Dream – and add value to the place your company calls home. As a small business owner, you know that you can offer something special to your community, whether it’s the unique products and services you provide or the friendly atmosphere you create by getting to know all your customers by name.
This Thanksgiving weekend, you have the opportunity to showcase your business through Small Business Saturday. Held the Saturday after Thanksgiving each year, it’s a day when shoppers band together to support local companies by shopping at independently owned businesses. American Express began the Small Business Saturday tradition in 2010, and last year, 36 percent of independent retailers said Small Business Saturday was their most important shopping day; only 24 percent said Black Friday was the most important.
Want to get your business involved in Small Business Saturday? Whether you’re a business owner participating for the first time or a veteran of this young tradition, the following tips can help you make the most of your day:
Small Business Saturday is Nov. 30 this year. Make the most of the day to retain existing customers, gain new ones and maximize your returns.
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