What Do You Look for in a Hybrid?
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Are you in the market for a hybrid car? You may not be alone.
According to manufacturers’ monthly reports, approximately 1 million hybrids were sold in the U.S. between 1999 and 2007.
With the ever increasing cost of gas, hybrid and electric vehicles are attracting more and more shoppers. However, according to a study from Accenture*, six out of 10 consumers are only more likely to purchase a hybrid or electric car when it is “superior” to gasoline models on all purchasing factors, such as safety, entertainment, navigation and cost of care.
While respondents that have driven a hybrid or electric vehicle rate fuel efficient as good to excellent, most rate the ride, performance, style and other factors as either good or below-good.
With 42 percent of respondents likely to buy a hybrid or electric auto in the next two years, this information could be extremely useful to auto manufacturers.
So if you are in the market for a new car and are considering purchasing a hybrid car, here are some key factors you should consider, outside of increased fuel efficiency:
- Entertainment features
- Navigation features
- Cost of Care
*Accenture surveyed 1,850 consumers in five countries, including Germany, France, Italy, the United States and Canada.
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