3 Ways to Soften a Potentially Negative Home Feature When Selling Your Home [VIDEO]
- By Tori Toth
Every home has some features that can be viewed as positive or negative. But, when it comes to selling your home, some features that may be potentially off-putting to buyers might need a little softening to help attract them.
Watch as home staging expert Tori Toth talks about three ways to help de-emphasize a feature in your home when selling.
TORI: Every room has some features that buyers may find positive or negative. Hey, Tori here with Tori Toth.com, the place to be to create a home buyers or anyone for that matter will find irresistible.
TORI: Take a look around the space you’re sitting in right now. Is there a repair or imperfection you see? That might be considered a potential negative feature for your buyer that could cost you a sale.
TORI: So, how can we add value and deflect low-ball offers? Well, home sellers should walk through each room of their home and critique the space as a buyer would.
TORI: Make a list of tasks or projects to complete. Here are some potentially negatives you may want to think about:
TORI: Uninviting curb appeal. Like no landscaping, old windows and doors. Worn out or bold paint colors, small or awkward layouts, outdated kitchens and baths, even stained carpets could have buyers asking for a carpet allowance.
TORI: Now, sometimes there is nothing a homeowner can do about a specific feature, it’s just out of their control. Like, the location of a home cannot be changed.
TORI: If a home’s backyard is under a flight path or next to a highway chances are most of the homes in the neighborhood, regardless of its price tag, has to deal with this location issue.
TORI: Have an unavoidable feature like this? Then the best thing to do is to acknowledge it and refocus buyers on the positive aspects of the neighborhood. You can try adding a fence or a vegetation barrier and window treatments to help deflect an unpleasant view.
TORI: A water feature to help reduce loud noises and, another staging secret here, make sure to play soft music during an open house.
TORI: It’s important to focus on a home’s positive features, which can differ across neighborhoods and homes.
TORI: Many buyers look for large yards with entertaining space, an open layout, lots of storage, a finished basement, home office and master suite among other amenities.
TORI: Make sure to highlight them to prospective buyers by keeping the area light, bright, clean and clutter-free so the buyer’s eyes can easily see the value of the home.
TORI: Every room needs a focal point, which is defined by what the purpose of the room will be. First, determine the function of the room. Is it the living room? A bedroom? What is this room used for? Based on the function of the room, what is the focal point? In a bedroom, it’s a bed, while in an office, it’s usually the desk.
TORI: When choosing a focal point for each room, you want it to have an impact and get the buyer’s attention. You can do this by using color, texture or hanging vertical pieces on the wall to help emphasize a room’s height.
TORI: Once you’ve determined the focal point, you want that to take center stage of anything else in the room. So, if you have a fireplace in a room, make sure the furniture faces forward toward the fireplace.
TORI: Another tip to remember, whatever your focal point is, if possible, it should be placed on the focal wall, which is the wall opposite the door or the longest wall in the room.
TORI: Be sure to use these three tips to help sell a home and keep control of what the buyer is focused on as they walk through the home. Thanks for watching and happy selling.