A certain portion of the working public wants to feel like they’re “where the action is” when they go to the office. They may be sitting in the same type of cubicle as anyone else, but if they can look out the window at a bustling downtown, it makes them feel alive. If they have to travel every day by train, bus, boat or on foot, in a busy sea of humanity, it’s worth it.
Others enjoy the relative comfort and solitude of a 20- or even 30-minute car ride. For them, a quiet suburban location may be the ideal working environment.
If you are having a difficult time attracting high-quality employees to your company, there could be a reason. While your first thought may be related to your industry, pay structure or benefits, there is something else to consider: your business location.
You’re probably not going to please everyone, but at least you can make your location attractive to a large percentage of candidates. The physical quality of the workplace is something many people consider when seeking employment.
You might consider these five things regarding your location that can make a difference in attracting the right people:
1. Mass transit: A growing number of people are leaving traffic behind and taking public transportation to work. This allows them to relax when traveling to and from the office while also saving money on gas. Is your company close to public transportation? If not, people from the city might not want to travel to the suburbs and vice-versa.
It’s also helpful to have easy access to major highways. Potential employees may not mind traveling a little further if it means taking a straight shot down an expressway, rather than weaving through congested side streets.
2. Attractions: Many people get a kick out of working in a crowded downtown district or another area in which there are other companies and plenty of action. This is particularly true with some industries, such as financial services and advertising. It’s also nice for some to work in a building where they can meet new people who don’t necessarily work for the same company.
Others just want some decent lunch options and maybe a few nearby businesses where they can run errands.
3. Facility: Another big issue with location is the quality of the physical space you’re working in. Is your building outdated and crumbling? Dirty or ill-maintained? A recent survey indicated that a company’s restroom condition was an indicator of the company’s values.
Not everyone can afford a fancy office space, but you can make sure the maintenance staff is diligent in keeping it clean and compliant with various building codes.
4. Parking: There are few things worse than getting to work and having to fight for a parking space. Being able to quickly park and make a short walk into the workplace should be the least of your concerns. This, of course, may not apply to a downtown location.
5. Amenities: This can refer to both the inside and outside of a workplace. With so much time spent sitting at a desk, staring at a computer, people are looking for a chance to stretch their legs and relieve their eyes. This could mean a workout facility on the campus, or just a small pond or lake to walk around.
On the inside, it’s nice to not be sitting too close to the people you’re working with. The sounds – and, unfortunately, smells – of a workplace can become distracting in close quarters. Is your office big enough to accommodate your staff?
Obviously, moving your business could be a big investment and could slow down productivity briefly. However, if your location is so unattractive in the ways listed above that it’s making it hard for you to bring in quality employees, you might want to consider it. A workplace that people genuinely want to come to every day can make a big difference in building a great team.
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