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dealing with distractions

Dealing with Distractions: Inside the Mind of the Mom CEO

The average person thinks more than 70,000 thoughts each day, according to the University of Southern California's Laboratory of Neuro Imaging, and for a Mom CEO (Chief Emergency Officer) who spends a lot of time in the car, those thoughts can include remembering to flip on the turn signal, choosing the best… Allstate https://i1.wp.com/blog.allstate.com/wp-content/uploads/2015/01/Allstate_1200x630_CARPOOL_v1.png?fit=1200%2C630&ssl=1
Dealing with Distractions: Inside the Mind of the Mom CEO
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Mom CEOThe average person thinks more than 70,000 thoughts each day, according to the University of Southern California’s Laboratory of Neuro Imaging, and for a Mom CEO (Chief Emergency Officer) who spends a lot of time in the car, those thoughts can include remembering to flip on the turn signal, choosing the best route for driving the kids to school on time, or paying attention to the in-car GPS navigation device, just to name a few. And, unlike the gadgets in the car, there’s no off switch for a mom’s thoughts.

The mind of the Mom CEO is constantly battling distractions (both internal and external), and with kids on board, it’s extremely important to remain focused on the road and pay special attention when severe weather hits. Here are just some of the things going through Mom’s head while she’s driving her brood down the road, along with some tips on how any Mom CEO can avoid distractions to create a safer, more calming driving atmosphere…even when the weather outside the vehicle may be chaotic.

Inside the Mom CEO’s Mind: “Is that wet pavement or black ice? I should slow down now.” 

According to the U.S. Department of Transportation, 74 percent of weather-related accidents are due to wet pavement; 12 percent were due to icy pavement (based on averages from 2002-2012)

Rules of the Road to Consider:

  • When hydroplaning, weather.com says to ease your foot off the gas and steer in the direction you want to go.
  • If your car goes into a spin, release the brake and turn into the spin.

Inside the Mom CEO’s Mind: “My phone is buzzing. Who’s texting me now?”

At any given daylight moment across the U.S., around 660,000 drivers are using an electronic device while driving, according to the National Highway Traffic Safety Administration.

Rules of the Road to Consider:

  • The Governor’s Highway Safety Administration advises that you turn your phone off or switch it to silent before you get in the car.
  • If you need to make a call, pull over somewhere safe.
  • Never text and drive.
  • Also, don’t take photos (especially selfies) while driving.

Inside the Mom CEO’s Mind: “The wind is really strong—I need to slow down and compensate.”

According to the USDOT, 23 percent of all car accidents are weather-related, based on averages from 2002-2012. There are nearly 1,312,000 weather-related vehicle crashes each year, on average.

Rules of the Road to Consider:

  • The Nevada Department of Transportation suggests drivers slow to a safe driving speed and turn on headlights for potentially lower visibility created by blowing dust, sand, snow or rain.
  • Prepare to make steering corrections as needed. Strong winds can force drivers to make a sudden adjustment when traveling from a protected to unprotected area.
  • Pay special attention to and maintain safe distances from other vehicles near you, particularly high-profile vehicles such as RVs, campers, trucks, buses, etc. These vehicles can be more susceptible to sudden wind gusts.

Inside the Mom CEO’s Mind: “The kids are being really loud—I should tell them to stop arguing.”

Background noise reduces activity in the parietal lobe (the portion of the brain that “integrates sensory information and is critical for spatial sense and navigation”) by 37 percent, according to a Carnegie Mellon University study, negatively affecting driving performance.

Rules of the Road to Consider:

  • Bring games or books for your kids so they remain occupied and calm.
  • Avoid arguing with your kids (and with the political commentary on the radio).
  • Don’t take your hands off the wheel if your team scores.

Inside the Mom CEO’s Mind: “What’s that weird smell?”

The Centers for Disease Control and Prevention reports that distracted driving causes 1,153 accidents each day.

Rules of the Road to Consider: