Young drivers are particularly vulnerable to distracted driving, according to the National Highway Transportation Safety Administration (NHTSA). “Twenty-three percent of drivers in all fatal crashes are in their 20s, and this same age group accounts for 27 percent of the distracted drivers in fatal crashes and 38 percent of the distracted drivers who were using cell phones in fatal crashes,” reports the NHTSA. In addition, 431,000 people were injured in motor vehicle accidents involving distracted drivers in 2014, says the NHTSA.
For the past three years, Allstate has been educating people about the dangers of distracted driving through its Reality Rides® program. Visiting colleges and community events throughout the country, Allstate encourages participants to experience distracted driving in a safe virtual reality program — and to see just how difficult and dangerous it can be.
Allstate also asked participants a series of questions before they tried out the simulator, in order to understand their attitudes about and knowledge of distracted driving. Check out the infographic below for the highlights:
Survey Methodology: The onsite, multiple-choice Allstate Reality Rides 2013-2015 survey of more than 6,000 Americans age 15 and older was conducted from April 2013 through November 2015 via 95 Reality Rides events before and after experiencing the distracted driving simulator. Gathered respondent data was normalized to help ensure consistency between the pre- and post-simulation experience.