Corporations receive presentations every day from hopeful suppliers. Whether you have been invited to submit additional information or are taking a chance with a mass mailing, what are the key components that will make your corporate presentation stand out?
The Format: I receive many attractive and well done paper submissions that clearly reflect an investment of time and money by prospective suppliers. However, a PowerPoint attached to an email or a DVD is more likely to be reviewed. If I see a presentation I would like to share with others, electronic copies are more convenient; I can forward the corporate presentation to colleagues and keep a copy for myself.
For certain types of suppliers, I find DVD-formatted corporate presentations especially effective. For example, if you are in training, the DVD can provide live clips of your presentation skills. If you are in advertising, showing a commercial you recently produced is an effective way to catch the attention of a corporation.
About a week after your submission, calling to confirm receipt is a good idea; make sure to ask if your presentation was on point for that corporation’s needs.
The Content: But no matter the presentation format, it is the content that really counts. Make sure your content speaks to the products and services the corporation needs to grow their business. My August blog gives additional suggestions to optimize your presentation.
A Final Point: Many suppliers send gifts of food and other incentive items as a follow-up to their presentation and during the holiday season. Before sending even the smallest token of appreciation, take time to find out that firm’s gift policy. Many corporations have very strict policies on any type of gift: If a gift is received, no matter how small, it will be returned. So play it safe, check the corporate website or ask before your gift goes in the mail, and focus your energy on creating a standout presentation that will hopefully earn you the chance to compete for business.