Landlord Toolkit: How to Use Digital Marketing to Attract the Right Tenant
Being a landlord comes with many benefits, especially when you have responsible tenants. It is ideal to lease to someone who consistently pays rent on time, takes care of the property and follows the rules of the lease. But, how do you find this person?
While traditional advertising methods, such as placing an ad in the newspaper, can still be helpful in getting the word out about your rental property, utilizing digital marketing strategies can be a quick and effective way to attract additional potential tenants.
Whether you manage a large apartment complex or are just an accidental landlord looking to lease out a house, here are a few tactics that can help you get your information out to potential renters.
Take Out Ads on Rental Websites
A common way to advertise a rental property is to take out ads on rental websites, says The Balance. Prospective renters search sites like Trulia, Zillow and Apartments.com to find places to rent, so putting a listing on one of these websites is an easy way to reach those who might already be looking for a rental property like yours.
Create a Website
Having a website that ties together all of your marketing efforts may simplify the process of finding a tenant. It’s fairly easy to create a small website nowadays with tools like Zillow’s RentalPro or other content management systems. By having a landlord website, or even a few web pages with all of your property information and leasing requirements, you give potential tenants a quick and convenient way to check out your offerings and see if they would qualify to rent from you.
Consider including the following information on a basic landlord website:
- Property details — size, number of rooms, upgrades, price, etc.
- Photos of the property
- An outline of leasing eligibility — certain credit requirements, pet allowances, payment procedures, etc.
- Contact information
Utilize Social Media
Once you have a website, you need to find ways to tell people about it. If you don’t create a website, you need to find other ways to get the information out there and promote your listing. Social media platforms — such as Facebook, Twitter, Instagram and LinkedIn — can be a good tool for both situations, adds The Balance.
For example, you can create a Facebook page that includes all of the property information, pictures and a way to contact you. This can link back to your website or be your main online presence. Send out the link for your website or Facebook page to all of your followers and friends on each of your social media accounts and ask them to share with anyone they know who might be looking for a place to rent.
Set Up Paid Media
Another simple way to get people to your website is by using digital ads. Google ads, for example, display when people perform certain searches, allowing you to target users who are relevant to your needs. For example, if a user searches for “rental home in Phoenix” and you have your campaign set to target those words, your ad may appear on the search results page. While paid media does come with a cost, you can set a daily budget so you are in control of how much you spend.
By using these basic digital tactics, you can effectively market your rental property for little-to-no cost. Keep in mind, though, that you’ll want to thoroughly screen applicants so that you are comfortable with the tenant you choose.
Originally published on July 8, 2014.