Most Popular Car Paint Color
This year’s DuPont Color Popularity Report of the most popular car paint colors around the world shows that white/white pearl is the fastest growing preferred car color in the world, alongside silver. It quickly overcame longtime staples, black and gray, to rank no. 1 on this year’s report, up two spots from no. 3 in 2010.
So how are the colors broken down by continent?
Silver is the most popular color in the Asia-Pacific region leading with over 25 percent market share with white/white pearl not far behind at slightly less than a 25 percent share. The reason for this may be that while silver was the no. 1 color in China and South Korea, India and Japan pegged white/white pearl as their no. 1 choice. Color trends for the future are leaning towards more environmentally-inspired colors, such as blue, states Kumiko Ohmura, DuPont color marketing manager, Asia Pacific.
Black/black effect is still a popular color in Europe, leading with 25 percent market share, most of which is held in the luxury vehicle segment. White/white pearl made a jump from behind in 2011 to a 20 percent share, up 5 percent from 2010. Elke Dirks, DuPont color designer for Europe, attributes this trend to the colors representation of modern minimalism and future technology.
Silver led in the South American market with 30 percent share as the top choice for Brazilians. Black/black effect came in second with 19 percent of the market share, while white/white pearl was just behind in third at 17 percent.
White/white pearl dominates at 23 percent of the segment, ranked no. 1 for a consecutive fifth year running and is preferred for 29 percent of trucks/SUVs. Black/black effect comes in second at 18 percent, mostly preferred for luxury vehicles. Silver fell to 16 percent in the region with gray right behind at 13 percent.