When I’m contacted by a supplier and their product looks like it could be a potential fit for Allstate, the first thing I do is go to their website. Whether you get a call back or not often depends on your small business website’s ability to catch the attention of the corporate representative.
Here’s what corporations look for:
1. Is the site up and running?
If a supplier tells the corporate contact they are just not big enough for a site or that it is “Under Construction,” this is a telling sign that you may not be ready to compete for business at the corporate level.
2. Is the message clear?
Sites with a home page that focuses on the fact that the business is diverse rather than the value your company can bring to a corporation is not the way to be heard. Make sure your site clearly states your core competencies and what makes you unique.
3. Does your site take advantage of the most advanced technology?
Look at the sites of your competitors and corporations. What catches your eye? Does your site have the same features? If your site is contemporary in appearance with meaningful content, you are more likely to get a call back.
4. Does the site show examples of your work and who you have done work for?
Corporate representatives will be looking for case studies or a portfolio that show you can and have competed at the corporate level. Although many corporations prohibit you from listing them as a client, you can be general. For example, state you do business with a Fortune 100 company in the insurance industry.
So if you have the skills to deliver on these four ideas, designing your own site is the way to go. If web design is not your core competency, reach out to other suppliers in your network or your certifying agency to create a site that will catch attention and bring you business.